Digital Transformation in Retail at the “IT Retail Day 2024” Conference

Digital transformation and the optimization of retail operations are key to enhancing customer interactions, improving response speed to market changes, and enabling companies to adapt to new conditions. Ultimately, the integration of innovations and digital technologies in retail drives competitive advantage and sustainable business growth. At IT Retail Day 2024, SILA Union presented how its software can model, optimize, and automate the core business processes of retail companies.

IT Retail Day 2024- an annual conference organized by Tadviser, focuses on the best IT solutions and technologies in retail and e-commerce. The event brings together IT professionals and retail representatives to discuss current trends, exchange expertise, explore new partnership opportunities, and showcase innovative products and services that support retail development in a rapidly changing market.

Effective business process management in retail starts with optimizing every stage of customer interaction—from purchasing goods to final sales—to increase efficiency, reduce costs, and enhance service quality. SILA Union’s digital platform enables the mapping of key business processes, identifies bottlenecks, highlights steps causing production delays, pinpoints functions that can be automated or robotized, and integrates the various IT systems used within the company.

By modeling, analyzing, and documenting processes in SILA Union’s unified digital environment, retailers gain the ability to implement large-scale information systems and automation initiatives. This approach significantly reduces time spent on routine tasks, improves coordination between retail departments, and elevates service quality.